• BT Sport needed some unique Christmas Sweaters for a holiday advertising campaign • They also wanted to thank key media and influencers for support during the year
The Sweaters
• We provided a range of unique Christmas Sweaters for the advertising campaign • We also embroidered some key messaging on our Christmas Sweaters for the media / influencers
The Campaign
• BT Sport created amazing TV and Print ads using the awesome Christmas Sweaters • The embroidered Christmas Sweaters were also distributed to key media / influencers
The Results
• The advertising campaign was hugely successful • In a market where it's increasingly difficult to get noticed, influencers were unanimous in their praise for the sweaters with lots (and lots!) of tweets of thanks to BT Sport
