The Project
• WB were preparing for the DVD launch of the hit movie, the Hangover III
• To generate buzz about the launch, they wanted something special
• WB asked us to help them create some awesome Christmas Sweaters

The Sweater
• WB developed some amazing concept drawings for their sweaters
• We took those drawings and created a number of brilliant Christmas sweaters
• The sweaters were produced in a number of different colors

The campaign
• WB distributed the exclusive Christmas Jumpers to celebrities, influencers and media

The results
• The campaign was a roaring success
• Celebrities and influencers uploaded pics through various channels
• The Christmas Sweater featured in magazines, newspapers & lots of websites promoting the launch of the DVD
• The Christmas Jumper became one of the most wanted Christmas Sweaters of the year